When Ural Mining and Metallurgical Company (UMMC) was created, the primary goal was to optimize production. But the management of the company has demonstrated a knack for top-notch marketing that has helped it to grow from one level to another. In the mining niche, the targeted clients want to know that they are dealing with the best company. This is why the company has been redefining its marketing system over time. Here is a closer look at the industrial marketing model of UMMC.
A Marketing Approach Drawn in Line with the Local Laws
The most notable thing about UMMC is that in all the regions it operates, the activities are guided by local laws. By operating in line with the local regulations, UMMC is able to optimize operations by building partnerships and many channels of distribution. Well, whether you want the supply of metal such as steel and iron or precious metals like gold, UMMC can be your ultimate partner.
Relentless Effort to Strengthen UMMC Brand
If you want to enjoy higher sales and profits, it is prudent to create a positive image in the market. UMMC has invested heavily in portraying a positive image both at the local and international markets. This is why UMMC management has been working with local communities, governments, and businesses to emphasize on the best practices such as clean production. This is what has set it apart from competitors and made clients keep coming back for more.
Building Sustainable Communities
One secret that UMMC uses in its marketing is building communities. Instead of selling its products and considering transactions as closed deals, UMMC wants to stick around for longer. By building communities, UMMC is able to achieve several things:
- The buyers of UMMC products are able to associate with it for longer. This means that when they recite their success stories, UMMC will feature in every aspect.
- Building communities helps to create important channels for referrals. The modern customers want to be associated with products that have been demonstrated to be effective. This is why most of the clients coming to the sales office of UMMC are referrals.
The Final Take
To grow your business, you have to craft reliable and highly effective marketing channels. UMMC marketing model involves using multiple channels and building strong communities around its products. By working with partners at the local and international levels, UMMC has curved a path that guarantees high sales and sustainable profits.